Do you like working with numbers and complicated rules? Do you want a career that connects you with successful entrepreneurs and large corporations? If your answer is a big yes, then starting a tax preparation business may be the best option for you.
However, becoming a reputable tax preparer requires more than just strong accounting skills and a thorough understanding of the latest tax regulations. Below, we’ll go over some effective ways to promote your tax preparation business online and attract new customers!
1. A User-Friendly Website
To convince people to work with you, you must establish your reputation as a tax preparer, and having a user-friendly website is the first step toward this goal! It allows you to establish your online presence by showing up on search results pages.
Consider your website to be the digital representation of your tax preparation office. This implies that it should look modern and organized, just like your actual office. It must also be effortless to navigate so that potential clients will stay and have a seamless experience.
Include links that take people to your other digital channels. Make sure to use clear labels for each section and a logical layout throughout the website. This not only allows people to easily learn about your services, but it also makes it easier for you to update the website.
2. SEO Techniques
To make the most of your tax preparation website, you must also learn how to apply practical SEO techniques. Unlike other forms of advertising, SEO strategies are relatively cheaper to implement and once you achieve high rankings, you will receive consistent traffic for years.
Another advantage of using SEO is that you can target potential customers in your locality. If you manage to rank higher for relevant keywords like ‘tax preparation service near me’ or ‘tax preparation service [your location], expect lots of traffic and business!
3. Online Directories
Remember when people used phone books to locate businesses including tax preparation services? Online directories are the modern equivalent of those old thick books, allowing you to reach a large audience in one particular area.
To avoid wasting time and resources, however, you must be cautious when selecting an online directory.
Yelp and Google My Business are two examples of trustworthy online directories. They have excellent features that allow you to post images of your office and display positive feedback from your customers.
4. Social Media
If you’ve been in the tax industry for a while, you’ve probably noticed that an increasing number of tax professionals are using social media. Some even have their own dedicated social media team.
The majority of current internet users spend a significant amount of time on social media each day. If you’re not making the most of the power of social media, you’re missing out on a lot!
When using social media as a tax professional, the most important thing to remember is to tailor your content to the platform you’re using. Typically, LinkedIn is the best platform for connecting with business leaders, and you can use advanced language there.
Instagram and TikTok, on the other hand, are better places to connect with young workers and entrepreneurs. Simply make sure your content is informative and visually appealing. You can use ready-made financial services social media post templates and add educational posts to your social media calendar.
5. Email Newsletters
When it comes to keeping your tax preparation service top of mind, email newsletters still get the job done! The useful messages you send them regularly remind them of your expertise and value as a tax preparation business.
You can also use your email newsletter to provide updates on tax regulations and other industry news. However, you can also use them to inform clients about any deals and promotions you have in store. The key here is to properly segment your audience, so they only receive relevant messages.
The Takeaway
Filing taxes can be a complicated process. Consider how much time it takes to go through all of the tax records and ensure that there are no missing deductions that could lead to an audit. Businesses need your services to make their lives so much easier, and all it takes is to set up the strategies to tap them and let them know of your existence.
Knowing how to engage with the right audience online can help your tax preparation business gain recognition and, as a result, new clients. Use the strategies outlined above and continue delivering value in the tax season and beyond.
